The neighbourhood is growing. Changing all the time.
The constant movement of a city.

Barrio is an Horacio Lorente’s project created for a shopping gallery in the heart of Güemes, a neighborhood in Cordoba’s Soho. Mixing graphism and architecture with an awesome and eclectic result.

Story progression

Visual Identity · Signage System · Environmental Graphics

Horacio Lorente creates visual concepts and identities for different supports — books, posters, catalogues, films, packaging and websites, as well as illustration work for editorial.

Along your investigations with the archaeologists, stories start developing and personal stories emerge, revealing the daily life of the soldiers of the Great War based in the south of the confrontation.

Function & Evolution

When developing a brand you must make sure that you truly understand the values behind.

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